Marketing Research
KMRC is expert at designing, collecting, analyzing, and interpreting data with the focus on enabling you to Play Offense with your products, services, competencies and brands.
Marketing Research For:
- Strategic Marketing
- Product/Service/Business Development
- Marketing Communications
- M&A
- Distribution Channel Optimization
- Brand Building
- Market Segmentation
- Monitoring Key Market Metrics
- Strategic Planning
- Product/Market/Geographic Scope Expansion
- Pricing
Methodologies
Qualitative
- Market Research Online Communities (MROC)
- Focus Groups (In-Person, Telephone Conference, Online)
- Mini Groups
- In-Depth Individual Interviews
- Public Engagement Meetings
Quantitative Surveys
- Telephone
- Traditional Mail
- Email
- Web/Online Surveys
Scope of Experience
The following is a partial list of product and service categories where KMRC has provided strategic marketing research services to measurably enhance our clients’ efforts.
Business to Business
Products
- Digital Printing
- Commercial Irrigation
- Water Treatment
- Golf Course Maintenance
- Commercial Landscaping
- Facilities Management and Maintenance
- Traffic Management
Services
- Route Services
- Equipment Repair
- Aftermarket Business Optimization
- Asset Management
- Owning the Customer Interface
- Consultative Selling
Business to Consumer
Products
- Lawn Mowers
- Utility Vehicles
- Motorcycles
- Golf Carts
- Irrigation Controllers
- Touch-Screen Interfaces
- Package Design (Boomers)
Services
- Financial Services
- Irrigation Installation
- Lawn/Landscaping Services
- Realtor Value Adds
Consulting
KMRC goes beyond traditional marketing research services. We provide expertise in integrating findings to support strategic decision-making at the highest levels.
We are often retained to represent the Voice Of the Market during development of strategic plans, organizational change, product/service development and other critical efforts.
Examples of ongoing consulting engagements include:
- Designing, building, and executing a client’s voice of the customer monitoring systems
- Establishing and monitoring an organization’s level of customer engagement and loyalty
- Assisting OUS clients in development of US market entry strategies
- Assisting US clients in development of OUS market entry strategies
- Designing/Building a client’s product/service development processes
- Large and small group meeting facilitation in support of offer development, strategic planning and other efforts
- Developing strategic plans
- Serving as a virtual marketing research department on an ongoing basis